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Author Archives: admin
Cut Costs: Online Conferencing and Screen Sharing with Skype for Small Business
Every time I work with a client, inevitably either they want to show me something on their computer screen, or I need to show them something on mine — and talk about it. How to do this without spending a lot of money on some web conferencing service?!? The answer is [drum roll ...] “Skype!” Continue reading
Posted in Technology, Tools
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Cloud Computing for Small Businesses
Cloud computing, “What the heck is that?!?” I get this a lot from people. Yup. It’s the new favorite buzzword for technorati — and it’s has so many meanings. So how can this help the average small business? The description … Continue reading
Posted in Business, Technology
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WordPress Basics for Small Business – Plugins and Widgets and Themes? Oh, my!
Ok. So you’ve discovered Wordpress, the most popular software for managing a website. You’ve heard it’s easy to pretty easy to install. You’ve heard it makes managing your website super easy. True … but that’s not the whole story. To get the most out of Wordpress you need to extend and personalize it using Plugins, Theme, and Widgets. Continue reading
Posted in Planning, Technology
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Managing Your Own Website: “Look Ma, No Hands!”
Getting a website for your business is one thing. Maintaining it by adding new content, promoting it, and using it to really support your business is another. And then there are blogs, social networks, cross posting, search engine rankings, and a bunch of other stuff. Most people I encounter want to do all of the above for their business. They have heard it will help them. True, but like with everything else, it depends on how you use it. So, let make it simple: you’re better off with a blog (or Content Management System) that you can manage. Continue reading
Demystifying the Internet
The Internet is the a magic source of information and entertainment. If you are using the Internet for your business (inescapable these days), it’s helpful to understand some of the magic because it will help you figure out where to invest your time and money to improve your business. So let’s walk through some of what happens when you get on the internet and try to find …. Continue reading
Options for hosting your website
There are several options for putting your business on the internet, with widely varying costs. The reason for the increased cost has to do with control and performance. The best analogy I can come up with is the difference between bicycles (free services), scooters (low cost services), and cars (semi customized services). None of them are inherently better or worse than the others. It’s a matter of what you need for your business and how much you can afford. Continue reading
So you want your own business ….?
I keep getting approached by people with great business ideas. Some of the ideas have great potential. Some ideas, not so much…. How do *you* tell the difference? Having been in the tech industry during the dotcom bubble, here are some basic questions I have learned to ask before investing time or money… Continue reading
Establishing an Internet Presence
Just starting a business? Trying to to launch a website for an existing business? You might be a little intimidated, not to mention overwhelmed by the options available to you. FEAR NOT! Getting yourself and your business on the internet is easier than you think. This article offers guidnace on some of the decisions you will have to make. Continue reading