About

Small businesses thrill me. Yes. Thill. There is something about coming up with an idea, working on it, and getting it off the ground that engages me completely. I guess for me, a business is an adventure.  Trying to understanding a new business it like reading a good book or going on vacation. It’s a way of engaging my mind in a fresh new environment. Yes, I am a geek. :)

Over the years I have been involved in several businesses, both small and large. When first tried to start my own company I had no idea about how to go about doing it. It was a voyage of discovery into uncharted waters — or so I thought. Fortunately for me, I had friends who could guide me. They helped me over rough spots and supported me while I found my feet. I learned. It was an amazing experience.

I started Beraya because I wanted to offer a resource that people with new business ideas could use to help them get started, and for existing businesses to use to get ideas for improving the way they do things. There are usually little “tweaks and tricks” that one can use to be more efficient and effective. Having some guidance and an external perspective helps. To this end, I have put together a series of articles on different topics that can you can use to help you get started.

To find out more about me, you can check my  [thkBC height=”600″ width=”800″ anchortext=”my LinkedIn profile” title=”Linked In profile.” url=”http://www.linkedin.com/in/aserappa” type=”iframe”]. You can also reach me using the contact form on the right with any questions you might have.